At Lily and Lionel, our philosophy hasn’t changed since we launched in 2008: to create treasured pieces that transcend fashion trends; pieces to be cherished and passed down to generations. As a business, to continue to grow in a sustainable way means questioning every decision we make, each time we begin creating a collection. We consider the following:


How much to make

Given that £140 million worth of clothing ends up in landfill each year, we have reduced the number of styles in our collections with the view that each piece should be a considered purchase. We’re also proud to be working with Onloan and My Wardrobe HQ, where we offer customers the opportunity to hire - rather than buy - Lily and Lionel garments.


Raw materials

For new products, we are always exploring options that reduce negative environmental and social impacts. From SS20, we have introduced pieces made from organic rose satin, a fabric made from rose petals that would be otherwise wasted, spun with moda to create a cellulose fabric that feels like silk against the skin. Our plan is to increase this each season and explore other alternatives. Our pieces are also dyed in a closed system where liquid such as water and dye bath is reused for a more sustainable production process.


Where to make

We make our collection with a number of family-run factories in India and Italy. We personally visit the factory each year and ensure that it meets its audit requirements. We have also introduced tailored pieceto the collection to launch in AW20, proudly made in the UK. As well as reducing our carbon footprint, it also supports the UK textile industry.



Our online order packaging is 100% recyclable and made from recycled paper, while polybags are biodegradable. Tote bags are made from organic cotton and are optional at checkout.


Waste and surplus stock 

We use left-over fabric from our ready-to-wear collection to make hairbands and scrunchies. We also donate surplus stock to support the work of the charity Smart Works.

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