We are living through a major historical event and I know that, in the not too distant future, we will look back on this utterly bonkers time with a mixture of both joy and sadness. Our founder, Alice, has been trying to stay positive, finding moments of joy throughout this turbulent time, and wanted to see if anyone else was also feeling this way. 

Cue some of the most brilliant journalists and influencers in our community who have all come together to spread some happiness and reveal what’s keeping them happy and sane during this time.


What are your fashion tips for isolation?

Like everyone else, I started off wearing loungewear every day, but it soon added to my despondency – it made me feel even less like myself. On a sunny day last week, I put on one of my many dresses. It was an instant mood-booster and surprised me how much it actually affected my psyche. I went to the supermarket that day and in the queue, a couple of people commented on how nice I looked too – and the compliment bolstered me too. I know it sounds little trivial, but at a time when we’re hunting for small moments of joy, this is one I now turn to daily.

What is your favourite discovery of lockdown?

The time I have to do all the things I never had space for before. I usually have a long commute to work, so those extra three hours a day have allowed me to paint a spare room, make a cushion, recover a headboard, bake cakes, walk by the sea, cook supper for the family every evening and pick up books that have been relinquishing on my bedside table for months. I’ve also found greater headspace for things I wouldn’t normally fit in – like a ten-day skincare routine with different serums and masks to apply or figuring out what supplements I should be taking daily. I still feel busy, but instead of meetings and events, I’ve made time for the things that usually slip to the bottom of my to-do list.

What will be the most significant long-term benefit to come out of this for the fashion industry?

We will value being with our families more. At the start of this period of isolation, my mother said to me, ‘You’ll never have this amount of time with your girls again’ – she’s right and I want to cherish it, rather than wish it away. We will also realise we can live with, and on, less. We will acknowledge far smaller triumphs – picnics in the park with friends, an aisle full of bread, a full pay cheque at the end of the month. For all the pain and hardship this has brought, making our lives smaller has also given us a greater appreciation of what we have.