We are living through a major historical event and I know that, in the not too distant future, we will look back on this utterly bonkers time with a mixture of both joy and sadness. Our founder, Alice, has been trying to stay positive, finding moments of joy throughout this turbulent time, and wanted to see if anyone else was also feeling this way.
Cue some of the most brilliant journalists and influencers in our community who have all come together to spread some happiness and reveal what’s keeping them happy and sane during this time.
What are your fashion tips for isolation?
I've quickly learnt that isolation or not, I have to feel happy in what I'm wearing. I've never liked trousers yet for the first couple of weeks of lockdown I lived in tracksuit pants and scruffy t-shirts. I've now gone back to my core wardrobe of pretty floaty dresses, worn with Arizona Birkenstocks or Veja trainers. Dresses for me are comfortable yet look 'worky' enough for those unexpected video conference calls. Earrings or a necklace are another good shout when only your waist up is on show to colleagues!
What is your favourite discovery of lockdown?
If you are lucky enough to keep fit and well, then lockdown is a great excuse for an almighty 'catch up'. For me that's been watching Better Call Saul from the beginning - which has been easy, and vowing to take on Hilary Mantel's trilogy, starting with the 650-pager Wolf Hall (less easy). I've got two teen boys and we've also set up a ping pong table outside for very shouty tournaments. And my new lunch break is a run or walk on the farmer’s fields opposite my house with my cockapoo!
What will be the most significant long-term benefit to come out of this for the fashion industry?
Shopping kindly is something I hope will take off after this crisis. If you love your independent fashion or beauty retailers, for example, then support them and help them to survive. There are certain brands that I've always believed in and championed (Lily and Lionel being one of them). It is more important now than ever before for consumers to spend wisely, putting whatever little money we might have where our mouth is, to keep our valued brands afloat.