We are living through a major historical event and I know that, in the not too distant future, we will look back on this utterly bonkers time with a mixture of both joy and sadness. Our founder, Alice, has been trying to stay positive, finding moments of joy throughout this turbulent time, and wanted to see if anyone else was also feeling this way. 

Cue some of the most brilliant journalists and influencers in our community who have all come together to spread some happiness and reveal what’s keeping them happy and sane during this time.


What are your fashion tips for isolation?

My fashion tips for working and spending a lot of time at home are the same as for going freelance: it’s about finding the balance between comfort and polish. The biggest mistake I made when I first started working from home was to stay in my PJ or tracksuit all day. Of course for a week or so it’s fine, but fairly quickly I started to feel I was losing my identity - for me personally getting dressed and expressing myself in terms of what I wear is a fundamental part of what makes me ‘me’. I soon found I was feeling nervous to pitch articles and started to reduce my hourly rate because I’d lost a sense of my value. Getting dressed to work reminds me of my own worth and for that reason I’ll be getting dressed every day of lockdown. I’m not suggesting a cocktail dress - or even shoes right now - but clean hair, perfume, jewellery and a loose fitting dress or silk separates can make you feel yourself without scrimping on comfort. It also means you can get Ito your PJs at 7pm, marking the ‘end’ of the day. No matter how superficial, phasing the day really helps break things up when you’re home all day.

What is your favourite discovery of lockdown?

I’ve suddenly become extremely proficient at making cocktails. The only thing I’d subconsciously stockpiled was exotic bottles of random liqueurs and spirits which really have come in hand.

What will be the most significant long-term benefit to come out of this for the fashion industry?

Honestly, I think for couples where one works in the home and one works out of the home there will be a new appreciation of how hard it is to take care of kids and work. I hope the ‘mental load’ can be shared a little better. I also hope employers realise that flexible working is actually possible and potentially change some of their policies around maternity leave and returning to work for women with small children. We can but hope!