SILVER LININGS: DOLLY ALDERTON

We are living through a major historical event and I know that, in the not too distant future, we will look back on this utterly bonkers time with a mixture of both joy and sadness. Our founder, Alice, has been trying to stay positive, finding moments of joy throughout this turbulent time, and wanted to see if anyone else was also feeling this way. 

Cue some of the most brilliant journalists and influencers in our community who have all come together to spread some happiness and reveal what’s keeping them happy and sane during this time.

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What are your fashion tips for isolation?

Don't wear your pjs all day, but equally don't feel the pressure to wear knickers. In fact, I actively encourage a knickerless moment in history.


What is your favourite discovery of lockdown?

Tesco own-brand fruit and nut is just as good as Cadbury’s. Tesco own-brand Greek Yoghurt is just as good as Fage. Basically, I've been making my way through Tesco own-brand products.


What will be the most significant long-term benefit to come out of this for the fashion industry?

I think it will help all of us appreciate the smallest quotidian things of our daily lives and freedom that we have perhaps taken for granted.