Cookies Policy

This Cookies Policy sets out the basis on which we, Lily & Lionel Ltd, use cookies and similar technologies on or in relation to our website, https://lilyandlionel.com/ (our website). This Cookies Policy is effective from 22nd June 2018.

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. 

For information on the difference between essential and non-essential cookies, see the section below entitled About cookies

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.

Contents

  • About cookies
  • List of cookies used
  • Essential cookies
  • Non-essential cookies
  • Facebook Pixel
  • How to accept or reject cookies
  • Copyright

About cookies

What are cookies?

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

Essential and non-essential cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies: these are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or 
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

Session and persistent cookies

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser. 

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

First and third party cookies

Cookies can be classified as ‘first party’ or ‘third party’. 

First party cookies: these are cookies placed on your device by our website domain. 

Third party cookies: these are cookies placed on your device by third party website domains.

If you require further information about cookies in general, please visit www.allaboutcookies.org

List of cookies used

We use the following cookies on or in relation to our website: 

Name of Cookie

Essential or Non-essential?

Type of cookie

First or Third party?

Session or Persistent?

Expiry Time

Purpose

currency

Essential

Currency functionality

First party

Persistent

179 days

Cookie used to enable different currency functionality on the website

currency_code

Essential

Currency functionality

First party

Persistent

1 year

Cookie used to enable different currency functionality on the website

cookiesEnabled

Essential

Cookie consent related

First party

Session

End of browser session

Cookie used to determine whether you have accepted cookies or not.

PHPSESSID

Essential

User state preservation related

First party

Persistent

14 days

Preserves user session state across page requests. Essential for site operation, including basket functionality.

frontend

Essential

User state preservation related

First party

Session

End of browser session

Identifies user as page loads with a session ID. Essential for site operation, including basket functionality.

frontend_cid

Essential

User state preservation related

First party

Session

End of browser session

Identifies user as page loads with a session ID. Essential for site operation, including basket functionality.

external_no_cache

Essential

Browser cache related

First party

Session 

End of browser session

Cookie use to indicate whether caching is being used.

popup_ids

Non-essential

Popup functionality related

First party

Persistent

1 year

Cookie used to prevent repeated popups.

popupData

Non-essential

Popup functionality related

First party

Persistent

1 year

Cookie used to prevent repeated popups.

test_cookie

Non-essential

Functional (marketing cookie related)

Third party

Session

End of browser session

Cookie used by Google DoubleClick to check whether a user’s browser supports cookies.

newsletterSignup

Essential

Newseltter signup related

First party

Persistent

1 year

Magento cookie enabling newsletter signup

mailchimp_landing_page

Non-essential

Analytical

First party

Session

End of browser session

Cookie used to track email campaigns

_ga 

Non-essential

Analytical

First party

Persistent

2 years

Google Analytics cookie used to generate statistical information on the use of a website through distinguishing its users.

_gat 

Non-essential

Analytical

First party

Session

End of browser session

Used by Google Analytics to throttle request rate received by users.

_gid 

Non-essential

Analytical

First party

Session

End of browser session

Google Analytics cookie which registers a unique ID that is used to generate statistical data on how the visitor uses the website.

_hjRecordingEnabled 

Non-essential

Analytical

First party

Session

End of browser session

Hotjar Session Recorder - No personal data recoreded

guaclientid

Non-essential

Analytical

First party

Session

End of browser session

Google Analytics cookie used to register a unique ID to the user for web analytics purposes.

rmuid

Non-essential

Marketing

Third party

Persistent

1 year

LinkShare marketing cookie.

_#pid

Non-essential

Marketing

Third party

Persistent 

3 months

DC storm marketing cookie.

stc1144640

Non-essential

Marketing

First party

Persistent

1 year

Rakuten marketing cookie.

fr

Non-essential

Marketing

Third party

Persistent

3 months

Facebook tracking cookie used to track effectiveness of advertisements and to deliver the relevant advertisements to the user.

IDE

Non-essential

Marketing

Third party

Persistent

2 years

Google DoubleClick remarketing cookie used to track and measure user behaviour after in connection with advertisements on Google’s display advertising network. 

NID

Non-essential

Marketing

Third party

Persistent

6 months

Google Doubleclick remarketing cookie used to register a unique ID for the purpose of displaying targeted advertisements.

DSID

Non-essential

Marketing

Third party

Persistent

1 day

Google Doubleclick cookie used to recognise when the use logs in from multiple devices.

1P_JAR

Non-essential

Marketing

Third party

Persistent

1 day

Google cookie used to customise advertisements based on search results.

Essential cookies

These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:

  • first party persistent cookies used to enable different currency functionality on the website. These cookies are currency and currency_code and expire after 179 days and 1 year respectively.
  • a first party session cookie used to determine whether you have accepted cookies or not. This cookie is called cookiesEnabled.
  • first party session and persistent cookies which preserve the user’s session state across pages on the website. These are essential for the basket cart functionality on the website to work. The session cookies are frontend and frontend_cid and the persistent cookie is PHPSESSID which expires after 14 days.
  • a first party session cookie used to indicate whether caching is being used. This cookie is called external_no_cache.

Processing information about you contained in or obtained from functional cookies

Legal basis for processing: we process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). 

Legitimate interests: ensuring our website’s functionality works correctly.

Non-essential cookies

We use the following types of non-essential cookies on our website:

  • Functional cookies
  • Analytical (or performance) cookies

Functional cookies

These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:

  • a first party session cookie used to help Google Analytics manage the number of users on our website. This cookie is called _gat
  • first party session cookies used to prevent repeated popups. These cookies are called popup_ids and popupData.
  • a first party session cookie used by Google toc check whether your browser supports cookies. This cookie is called test_cookie.
  • a first party persistent cookie that is used to enable our newsletter sign-up box. This cookie is called newsletterSignup and expires after 1 year.

How to opt in or out from functional cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from functional cookies

Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.

Legitimate interests: improving your website experience and ensuring our website analytics work correctly and as efficiently as possible.

Analytical (or performance) cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:

  • Google Analytics cookies to help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address).The Google Analytics cookies used on our website are: _ga which is a persistent cookie and expires after 2 years, and _gid and _guaclientid which are session cookies. We also use the Google Analytics cookie _gat, which is explained in more detail in the ‘functional cookies’ section above.
  • a first party session cookie used to track email campaigns. This cookie is mailchimp_landing_page.
  • a first party session cookie which is used as a Hotjar Session Recorder. Hotjar analyses your behaviour on our website using a tracking code and allows us to generate ‘heatmaps’ (visual representations of user mouse behaviour) which help us analyse visitor behaviour on our site. This cookie is _hjRecordingEnabled

More information

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245

For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/.

How to opt in or out from analytical cookies

See the section below entitled How to accept or reject cookies

To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).


Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://lilyandlionel.com/privacy-policy 

Targeting (or advertising) cookies

Targeting (or advertising) cookies record information about your visit to and use of our website, for advertising purposes. We use the targeting cookies for the following purposes on our website:

  • third party persistent cookies used for marketing purposes by LinkShare, DC storm and Rakuten respectively. These cookies are rmuid, _#pid and stc1144640. These cookies are used for affiliate marketing purposes. Rakuten may also set the following cookies on your device in connection with affiliate marketing dcv4/lqs.aspx, cv4/lqs.aspx, rmlconsent_lilyandlionel, rmlconsent_rakuten and icts. These are cookies used in connection with the Rakuten affiliate network for tracking referrals. 
  • third party persistent Google remarketing cookies. These cookies are NID, IDE, DSID and 1P_JAR. NID expires after 6 months, IDE expires after 2 years and DSID and 1P_JAR expire after 1 day.

How to opt in or out from advertising cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from advertising cookies

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).


Consent: you give your consent to the purposes for which we process your information using advertising cookies by using our cookie control tool. For further information on how we use the information gathered from our use of advertising cookies, including automated decision making and profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://lilyandlionel.com/privacy-policy

Facebook Pixel

We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.

Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here: https://www.facebook.com/about/privacy

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).


Consent: you give your consent to the purposes for which we process your information using Facebook Pixel by turning on Facebook Pixel using our cookie control tool. For further information on how we use the information gathered from our use of Facebook Pixel, including profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://lilyandlionel.com/privacy-policy

How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below.

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org

Accepting or rejecting cookies

Cookie control tool

You can accept or reject non-essential cookies by using our cookie management tool.

Browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Google Adsettings

You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by: 

  • unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
  • switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue). 

Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996

Google Analytics Opt-out Browser Add-on

You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout

Facebook Pixel

You can block Facebook Pixel using our cookie control tool.

Disconnect for Facebook

You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the too here:

European Interactive Digital Advertising Alliance Tool

You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.

Copyright

The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. 

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