To mark our 10th birthday we asked 10 women who have played a part in our story to help us mark this milestone. We photographed each woman in her favourite piece from our AW'18 collection, styled in her own way. They wore our pieces in a way that reflected their personal style. These women represent the values of our brand and embody its polished bohemian spirit. These women inspire us
ERICA DAVIES | STYLE EXPERT, THE EDITED
Erica Davies is a style expert, journalist, brand consultant and mother of two. Erica has over fifteen years of experience in the industry as a Fashion Editor on national newspapers and magazines including LOOK, The Sun and The Daily Mirror. Erica is the founder of the-edited and the Instagram account @erica_davies where she inspires her followers with her colourful images and inspiring copy, with styling tips and tricks, trend forecasting and ideas on how to personalise your living space.
“Being a woman today means the ability to be who and what you want. The choice to work in a way that suits you - whether you want to smash glass ceilings or build an empire at your kitchen table (and still make it in time for the school pick-ups!) It’s a quiet confidence that supports, encourages and comforts other women. It’s being happy in yourself, with who you are - and showing that in your actions. And it’s the ability to decide on a daily basis what you want to say with the clothes you wear. How amazing is that?!”