Welcome to the world of Lily and Lionel, a luxury British womenswear brand creating storytelling prints with a bohemian vibe.
So how did it all start? Lily and Lionel’s Creative Director, Alice Stone, noticed a gap in the market for bright, contemporary prints that could easily slot into a woman’s everyday wardrobe. So, in 2009, Alice launched her label, which she named after her grandparents who both worked in the textile industry. Initially, the brand focused on scarves (in a range of animal prints, florals and celestial motifs), before evolving into ready-to-wear in autumn/winter 2015.
Now, Lily and Lionel produces four collections a year – with a mix of printed dresses, shirts, skirts and scarves – and is stocked in more than 150 stores worldwide. The signature prints – which combine a very British sense of humour with a love of storytelling and hand-painting – are created in the brand’s London studio, and Alice has collaborated with established artists, luxury beauty brands, hotels and galleries on a number of exciting projects.
At the heart of the brand is the desire to create clothes and accessories that are relevant, wearable and, ultimately, inspiring for today’s woman. If there’s one decade that best sums up Lily and Lionel, it has to be the Seventies – from its elegant style icons (Bianca Jagger, Talitha Getty, Jane Birkin), to its carefree, bohemian styles and vivid prints. After all, who doesn’t long to swish through city streets in a billowy maxi dress and sumptuous scarf?