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LILY AND LIONEL INTRODUCES: MAANI SAFA, WEARING THE VERNON ELEPHANT GREY SCARF

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As the founder of the Innovation Division and the Somo Laboratory, the worlds largest independent mobile marketing agency, Maani Safa brings together art and science on a daily basis - and in serious style. On top of modelling this season's Vernon Elephant Grey scarf, Maani has offered us a little insight into the workspace he has created for himself, to keep inspired and motivated to do what he does so well...

"I run creative and tech teams that use cutting edge, future tech in a creative manner to build mobile products that bring "wow" moments for our clients ranging from Burberry, DeBeers through to Audi. My work space therefore is very important to me - it needs to allow creative thinking, and drive inspiration on a daily basis. The nature of the job however takes me all over the world to any of our offices or clients from LA, San Fran, NYC through to Singapore and others. So most of the time I tend to have to create my own workspace around me, wherever I may be.

As a creative technologist I'm inspired by great, well thought out design - whether it be a new piece of tech, a bespoke suit jacket or something as simple as personalised Globe-Trotter luggage. Hand made, bespoke and customised pieces really inspire me."

Follow Maani on Twitter: @Safatopia

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