On Monday night we headed west to Electric House in Notting Hill for their acclaimed Fashion Insider Q&A.
Creative Director Alice Stone was in conversation with one of our favourite bloggers, Monica Welburn. The brains behind fashion and lifestyle blog The Elgin Avenue, it's not just her pieces on trends and interior design that we love, but also Monica's relationship with her readers - how many bloggers do you know that personally reply to every comment posted on their articles?
Alice and Monica discussed the importance of keeping people at the heart of a digital brand. Though it's easy for brands to distance themselves from their audiences in the digital world, both Alice and Monica champion establishing a constant and evolving conversation with people to build those crucial relationships.
Thank you so much to Electric House for inviting us to be part of this incredible event and to everyone who joined us for the talk. Of course, big thanks to Monica for joining Alice on stage and sharing her experiences.
Join Monica on Lily and Lionel's Instagram this weekend as she takes over our account. As well as following her adventures, Monica will be making a very special surprise announcement so stay tuned!